Creating an Effective Website – Lessons from the Man in the Striped Shirt

You’ve probably heard of The Boy in the Striped Pyjamas but today’s lesson for those of us doing or planning to do business online is from Jim, the Man in the Striped Shirt. It is my misfortune to live nearly two hours’ drive from my good friend, Mary but my great fortune that halfway between our two homes, in a [...]

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Building your Online Business – Taming the Mouse Within

It’s true.  I’m a magnet for the most perfect clients.  When I design a website, blog or manage a client’s online business, my work takes time,  patience and passion.  I have to love what they’re doing, see their vision as clearly as they do, and want their success just as badly.  I’m never happy until they are. So though I [...]

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Resource Box for Article Marketing – How to Create an Effective Resource Box

If you are looking to drive a steady flow of traffic to your website or blog, article marketing is one of the most effective ways I know to do so.  How does article marketing work?  You write articles on your favourite niche, business area or expertise and upload them to one or more of the many article directories on the [...]

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Article Directories – What to Do when your Muse has Deserted You

I was chatting to a client the other day about her business and during the conversation, she raised the subject of her newsletter and writing articles.  Chris is a coach with a clearly defined niche, working with women over 50 who are looking for a “new start” after bereavement, divorce or redundancy. I’ve seen Chris produce fantastic content for her [...]

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